Nick at Nite Reigns in April, Boasts Double-Digit Prime-Time and Total-Day Growth
 

Performance This Month Stands as Nick at Nite's Most-Watched April Among Core Demo and Total Viewers in Net's History

Santa Monica, CA, April 27, 2004 - Nick at Nite took its place among basic cable's Top 5 networks in prime time (ranked #4 among total viewers) during April 2004 while scoring double-digit growth across major demos in its key dayparts. In total day, where Nick at Nite ranked second among total viewers, the network tied for first for the month with its target Adults 18-49 demo and was number one with Women 18-49.

According to Nielsen Media Research, in prime time, Nick at Nite averaged 1.9 million total viewers --up
+23% over last year. The network also posted strong
year-to-year increases with Adults 18-49 in prime, averaging a 0.5/580,000, up +22% in delivery. Among Women 18-49 in prime, Nick at Nite posted a 0.7/396,000, a +17% rise in rating and a +28% delivery increase over prior-year levels.

In total day, Nick at Nite attracted an average of 1.4 million total viewers, an increase of +21% compared to prior-year levels. In its target demo A18-49, the network posted a 0.6/656,000, up +20% in rating and
+25% in delivery over last year, and among W18-49, the
network averaged a 0.8/439,000, up +33% in rating and
+39% in delivery over last year, out-delivering the
number-two ranked network by +21%.


Highlights of Nick at Nite's April 2004 performance include:

- Full House (9 p.m.-10 p.m. ET/PT) averaged a 0.6/627,000 for April - up +50% in rating and +37% in delivery over last year. With total viewers, the show drew 2.4 million viewers (persons 2+), +36% more than same time period last year.

- Roseanne (11 p.m.-12 a.m. ET/PT) continued its run as one of the network's highest-rated program, posting a 0.8/855,000, +60% up in rating and +73% in delivery over last year's "Wings." The show drew 1.8 million persons 2+, marking an increase of +48% over like time period last year.

The Cosby Show (12 a.m.-1a.m.) continues to draw strong audience numbers, averaging a 0.7/720,000, up
+17% in rating and +9% in delivery versus last year.
Among persons 2+, the program delivered 1.5 million viewers, a +16% lift over prior-year levels.

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: The Cosby Show - this Emmy-Award winning sitcom is one of the network's highest-rated shows; Full House - this popular family comedy launched on the network in October; and Roseanne, one of the most-talked about and celebrated sitcoms in television history and also one of Nick at Nite's highest rated shows of all-time.

Ratings Source: Nielsen Media Research (3/29-4/25/04)